We help nonprofits to excel in online fundraising by using strategic communications and online sales funnels (donor funnels).
How To Increase Awareness For Your Nonprofit Online [free PDF guide]
The step-by-step process on how to boost your nonprofit's visibility and attract more supporters online. Let's dive in!
Fill out the form below to download your free PDF guide.
🚨 NEW ONLINE COURSE 🚨
Gain More Awareness and Grow Your Nonprofit's Subscriber Database in Only 14 Days!
We've designed the 14-Day Nonprofit Awareness Amplifier to build your internal capacity, to get you more attention and more subscribers, leading to more donations and a greater impact!
Who We Help
North America and South Africa based NGO's, Foundations and Philanthropists with medium to large annual operating budgets.
"At Sharity Global I have been working with Wayne and the team for the past few years, and their work has been exceptional. They've been involved in every aspect of our digital marketing, including web page design, advertising, social media, CRM management, and the creation of our online educational platform. Their communication and transparency have been a breath of fresh air, always keeping us in the loop. I highly recommend them for their comprehensive digital marketing services."
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- Carol Wick, President of Sharity Global
"At Sharity Global I have been working with Wayne and the team for the past few years, and their work has been exceptional. They've been involved in every aspect of our digital marketing, including web page design, advertising, social media, CRM management, and the creation of our online educational platform. Their communication and transparency have been a breath of fresh air, always keeping us in the loop. I highly recommend them for their comprehensive digital marketing services."
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- Carol Wick, Sharity Global
What We Do
Increase online fundraising effectiveness by 30% to 400% by improving and developing online communications and marketing sales funnels (donor funnels).
"Wayne and the team did great in setting up and organizing our CRM platform. Wayne was always available and responded in the most prompt manner. Him and his team's communication skills was outstanding. They had to keep reminding us to stay on track more times than I can count, but they did it with grace and a bit of humor that made the process enjoyable. They were a big help in audience segmentation. So here's a big 'thank you' from us to them."
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- Akefa Raza, Every Women Treaty
"Wayne and the team did great in setting up and organizing our CRM platform. Wayne was always available and responded in the most prompt manner. Him and his team's communication skills was outstanding. They had to keep reminding us to stay on track more times than I can count, but they did it with grace and a bit of humor that made the process enjoyable. They were a big help in audience segmentation. So here's a big 'thank you' from us to them."
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- Akefa Raza, Every Women Treaty
How We Do It
We use a proven approach and strategies from the for-profit world, to help nonprofits and social entrepreneurs implement successful online sales funnels (donor funnels).
1) Understand and Segment Your Donors
The cornerstone of any effective digital strategy is a deep understanding of the audience. At MyDigitalNPO, we invest time and effort in getting to know your donors. We study their demographics, behavior, preferences, and motivations. This robust donor profile allows us to tailor your online presence to resonate deeply with your audience, fostering strong connections and driving engagement.
2) Plan Effective Communication
Once we've identified your donors, we focus on crafting compelling narratives that speak directly to them. We leverage our understanding of donor motivations and digital marketing best practices to create impactful communication strategies. Our aim is to not just inform, but inspire your audience, converting passive viewers into active supporters and donors.
3) Implement The Right Tools & Strategies
With a clear understanding of your donors and effective communication in place, we utilize the most appropriate digital tools and strategies to deliver your message. Whether it's choosing the right digital platform, designing an intuitive donation process, or implementing a robust online sales funnel, we ensure that every aspect of your digital strategy works cohesively to boost online donations and achieve your mission.
"We have been lucky enough to work with Wayne and his team regarding social media and outreach challenges. During that time, Wayne has taught us the intricacies of social media, how to use it properly, how to broaden our reach, create better videos and graphics, etc. Additionally, he has provided us with the tools and knowledge needed for funnel emails, etc. Their team has proven to be a great asset to our organization.”
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- Teri Bendell, The Miami Project to Cure Paralysis
"We have been lucky enough to work with Wayne and his team regarding social media and outreach challenges. During that time, Wayne has taught us the intricacies of social media, how to use it properly, how to broaden our reach, create better videos and graphics, etc. Additionally, he has provided us with the tools and knowledge needed for funnel emails, etc. Their team has proven to be a great asset to our organization.”
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- Teri Bendell, The Miami Project to Cure Paralysis
What Does A "Sales Funnel" Mean for The Nonprofit Industry?
In the nonprofit industry, a "sales funnel" - often referred to as a "donor funnel" - is a systematic, step-by-step process designed to cultivate relationships and convert interested individuals into loyal donors.
This funnel begins with the broad process of awareness-building, where a potential donor first learns about a nonprofit organization and its cause. As these individuals engage more with the organization, they move further down the funnel, becoming more invested and involved.
Steps in a nonprofit sales funnel (donor funnel) typically include:
1. Awareness: Making potential donors aware of the organization's cause and work.
2. Interest: Encouraging individuals to learn more about the organization, typically by sharing stories, updates, and more detailed information about the cause.
3. Engagement: Inviting potential donors to participate in activities, such as events, volunteering, or social media interactions.
4. Donation: Persuading these engaged individuals to make a monetary contribution to the cause.
5. Retention: Nurturing relationships with these donors to encourage recurring donations and long-term loyalty.
Each stage requires tailored communication strategies and touch-points, as individuals at different stages have different needs and levels of familiarity with your organization,
AND THAT'S WHERE WE COME IN!
Remember, the key to a successful nonprofit sales funnel is building meaningful, lasting relationships with your donors.
“We hit the jackpot with Wayne and MyDigitalNPO! Wayne and his team created a website for us that's not just pretty to look at, but it really tells our story in a powerful way. Plus, their advice on how to communicate and market our cause has been invaluable. We've been able to connect with more people and spread our mission further. Couldn't have done it without them.”
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- Rachel Perez, Operations Director at BASE Camp Children's Cancer Foundation
“We hit the jackpot with Wayne and MyDigitalNPO! Wayne and his team created a website for us that's not just pretty to look at, but it really tells our story in a powerful way. Plus, their advice on how to communicate and market our cause has been invaluable. We've been able to connect with more people and spread our mission further. Couldn't have done it without them.”
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- Rachel Perez, Marketing Director, BASE Camp Children's Cancer Foundation
Why We Do It
At MyDigitalNPO, we're driven by a singular passion: empowering nonprofits to leverage the digital world to fuel their mission. We believe that no matter how noble the cause, its impact can be significantly enhanced through strategic digital channels.
We recognize the challenges nonprofits face in harnessing the full potential of digital communications and online sales funnels. Drawing on our extensive expertise, we help nonprofits navigate these complexities, amplifying their reach, and boosting online donations.
We're more than a service provider; we are partners in our clients' causes, celebrating every success as a testament to their impact. We do what we do because we believe in digital transformation's power to enhance nonprofit work and leave a lasting digital legacy.
How To Get Started
Step 1: Initial Consultation
Begin your journey with MyDigitalNPO by scheduling an initial consultation with our team. During this consultation, we will take the time to understand your nonprofit's goals, challenges, and specific needs. We'll dive deep into your organization's mission, target audience, and current digital presence. This consultation allows us to tailor our services to your unique requirements and develop a strategic roadmap for your success.
Step 2: Customized Strategy Development
Once we have a clear understanding of your nonprofit's objectives, our team will develop a customized strategy tailored to your organization. This strategy will encompass various elements such as donor analysis, communication tactics, digital tools, and online sales funnel optimization. We'll work closely with you to ensure that the strategy aligns with your goals and sets you up for success in the digital landscape.
Step 3: Implementation and Support
With the strategy in place, we'll move forward with its implementation and provide ongoing support along the way. Our team will assist you in implementing the recommended digital tools, optimizing your online presence, and executing effective communication strategies. We'll monitor the progress, make adjustments as needed, and provide guidance to ensure your nonprofit's digital transformation journey is smooth and impactful.
By following these three steps, you can kickstart your digital transformation and maximize your online fundraising efforts with MyDigitalNPO. Together, we'll help your nonprofit reach new heights and make a greater impact in the ever-changing world of technology.
“Working with Vel Consulting has been a breeze. Wayne and his team put together an outstanding website for us that is beautiful, user-friendly, and truly captures the spirit of our mission. It is both functional and inspiring. Their insights on communications and marketing have also helped us boost our visibility and engage more effectively with our community. Freedom Ride has hit new strides thanks to Vel Consulting.”
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- Marianne Gray, Executive Director at Freedom Ride
“Working with Vel Consulting has been a breeze. Wayne and his team put together an outstanding website for us that is beautiful, user-friendly, and truly captures the spirit of our mission. It is both functional and inspiring. Their insights on communications and marketing have also helped us boost our visibility and engage more effectively with our community. Freedom Ride has hit new strides thanks to Vel Consulting.”
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- Marianne Gray, Executive Director, Freedom Ride